The One That Works
Holistic Hair Health and Wellness
Hair Disappearing (great motivation)
Used multiple snake oil products
Friends reminding us of hair loss
Two nerds brainstorming an idea
Eureka moment for innovation
Product marketing analysis
Survey of people with hair issues
Shortcomings of hair loss products
Solving the problem a novel solution
People EXPECT immediate results
Hair is not like growing grass
Users inconsistent use of products
Pricey products don't = healthy hair